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Tanahun Khabar is Marketing Communication is the process where a business firm conveys its offerings information to the potential customers either directly or indirectly with the expectation to persuade them to make a real purchase.
Marketing communication is also called in short form as MarCom. It includes all the possible efforts a business firm ever takes to make inform its consumers about its products and services. While making them informed the business firm or marketer can use various tools such as advertising, personal selling, websites, press release, emails, and so on, and the blend of these tools is called the marketing communication mix.
In other words, marketing communication is the process of transmitting thoughts, ideas, instructions, information, etc., and then receiving its response from the target audience or market. The response may be either negative or positive.
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